marker.medium.com, 2023-10-13 | Prima pagină
------------------------------------------------------------------
Copiat de la web.archive.org, cu Lynx.
------------------------------------------------------------------
   #Medium alternate

   ____________________

   (BUTTON)

   Member-only story

The Invention of `Jaywalking'

In the 1920s, the public hated cars. So the auto industry fought back -- with
language.

   Clive Thompson
   Marker

   Clive Thompson
   .

   Follow
   Published in

   Marker
   .7 min read
   .
   Mar 28, 2022

   --
   (BUTTON)

   31
   (BUTTON)

   Share
   A 1921 card handed out to pedestrians, with the newfangled term
   "jaywalking"

   This is the story of how, in the 1920s, the auto industry chased people
   off the streets of America -- by waging a brilliant psychological
   campaign.

   They convinced the public that if you got run over by a car, it was
   your fault.

   Pedestrians were to blame. People didn't belong in the streets; cars
   did.

When pedestrians ruled the roads

   It's one of the most remarkable (and successful) projects to shift
   public opinion I've ever read about. Indeed, the car companies managed
   to effect a 180-degree turnaround.

   That's because before the car came along, the public held precisely the
   opposite view: People belonged in the streets, and automobiles were
   interlopers.

   If you travelled in time back to a big American city in, say, 1905 --
   just before the boom in car ownership -- you'd see roadways utterly
   teeming with people. Vendors would stand in the street, selling food or
   goods. Couples would stroll along, and everywhere would be groups of
   children racing around, playing games. If a pedestrian were heading to
   a destination across town, they'd cross a street wherever and whenever
   they felt like it.

   "They'd stride right into the street, casting little more than a glance
   around them," as Peter D. Norton, a historian and author of Fighting
   Traffic: The Dawn of the Motor Age in the American City, told me when I
   interviewed him for Smithsonian a few years ago. "Boys of 10, 12 or 14
   would be selling newspapers, delivering telegrams and running errands."

   Here's what New York's Mulberry Street looked like in 1900...
   Black and white photo of vendors and people crowded in the street in
   NYC in 1900
   Before cars came along, pedestrians ruled the streets in NYC (via
   Picryl)

   Not a car in sight! And tons of people.

   Those streets were pretty safe for pedestrians. Sure, there were
   horse-drawn carriages and streetcars, but those moved comparatively
   slowly (and predictably, in the case of streetcars, on tracks). You had
   time to get out of the way.

   --

   --
   (BUTTON)

   31
   (BUTTON)
   Clive Thompson
   Marker
   (BUTTON) Follow
   (BUTTON)

Written by Clive Thompson

   30K Followers
   .Writer for

   Marker

   I write 2X a week on tech, science, culture -- and how those collide.
   Writer at NYT mag/Wired; author, "Coders". @clive@saturation.social
   clive@clivethompson.net
   (BUTTON) Follow
   (BUTTON)

More from Clive Thompson and Marker

   Let's Stop Calling It "Content"
   Clive Thompson

   Clive Thompson

Let's Stop Calling It "Content"

Hollywood and tech firms want to reduce culture to a slurry of
interchangeable bits. Let's not help them out

   (BUTTON)
   .9 min read.Sep 30

   --

   52

   Homo Economicus: What's Wrong with the Rational Economic Man?
   Sudan Aryal

   Sudan Aryal

   in

   Marker

Homo Economicus: What's Wrong with the Rational Economic Man?

Classical physics offered more to economic modeling than any other field of
natural science -- is quantum physics the future?

   6 min read.Feb 3, 2022

   --

   18

   What Seven Years at Airbnb Taught Me About Building a Business
   Lenny Rachitsky

   Lenny Rachitsky

   in

   Marker

What Seven Years at Airbnb Taught Me About Building a Business

Create strong culture, stay laser-focused on problems, and set wildly
ambitious goals

   (BUTTON)
   .12 min read.Apr 2, 2019

   --

   79

   The B-Side of "Ozymandias"
   Clive Thompson

   Clive Thompson

The B-Side of "Ozymandias"

Shelley's close friend wrote his own version of the famous poem -- and it
might be even better

   (BUTTON)
   .6 min read.Oct 1

   --

   32
   See all from Clive Thompson
   See all from Marker

Recommended from Medium

   A Jew, A Muslim, and Israel: Cracks in the Wall
   Shari Lopatin

   Shari Lopatin

   in

   An Injustice!

A Jew, A Muslim, and Israel: Cracks in the Wall

In light of the conflict in Israel, I'm sharing my essay on visiting Israel
during the Gaza Crisis in 2009 and the revelation I had

   (BUTTON)
   .6 min read.3 days ago

   --

   101

   The Oldest Continuously Inhabited City In The World
   Grant Piper

   Grant Piper

The Oldest Continuously Inhabited City In The World

People have lived in this spot for thousands and thousands of years

   (BUTTON)
   .4 min read.Sep 20, 2021

   --

   21

Lists

   Kim Scott Radical Candor

How to Give Difficult Feedback

   7 stories.237 saves

Self-Improvement 101

   20 stories.713 saves

Tech & Tools

   15 stories.60 saves

Stories to Help You Live Better

   19 stories.597 saves

   Sperm Don't Actually Race to the Egg -- So Why Do Most Still Believe
   It?
   Katie Jgln

   Katie Jgln

   in

   The Nooesphere

Sperm Don't Actually Race to the Egg -- So Why Do Most Still Believe It?

Yet another example of patriarchal culture shaping how we think about our
biological reality

   (BUTTON)
   .7 min read.Oct 5

   --

   79

   The Art of Mathematical Thinking: Exploring the Mind of a Mathematician
   Ali

   Ali

The Art of Mathematical Thinking: Exploring the Mind of a Mathematician

The question of how mathematicians think is closely related to the question,
"How does a musician compose?" Similarly, this question is...

   (BUTTON)
   .12 min read.6 days ago

   --

   11

   how to do nothing
   Jenny Odell

   Jenny Odell

how to do nothing

This is the transcript of a keynote talk I gave at EYEO 2017 in Minneapolis.
An adapted version appears in my book, How to Do Nothing...

   44 min read.Jun 30, 2017

   --

   141

   10 Seconds That Ended My 20 Year Marriage
   Unbecoming

   Unbecoming

10 Seconds That Ended My 20 Year Marriage

It's August in Northern Virginia, hot and humid. I still haven't showered
from my morning trail run. I'm wearing my stay-at-home mom...

   (BUTTON)
   .4 min read.Feb 16, 2022

   --

   965
   See more recommendations

   Help

   Status

   About

   Careers

   Blog

   Privacy

   Terms

   Text to speech

   Teams
------------------------------------------------------------------
Copiat de la web.archive.org, cu Lynx.
 
Prima pagină
 
© 2022-2023 Matei. No cookies®